The 100% Story

100% is synonymous with passion, adrenaline, and uncompromising performance. Born in the '80s, this iconic brand has its roots deeply embedded in American motocross, becoming a protagonist in some of the most memorable moments in the sport's history.

100% Products at Pogliani

The 100% product range is designed for those who live offroad with intensity, offering innovative and high-quality solutions for motocross, mountain bike, and extreme sports. Among the most appreciated offerings are:

High-performance glasses for motocross and mountain bike, with advanced technologies for always perfect visibility.
Helmets for MTB and BMX, lightweight and sturdy, ideal for safely tackling any terrain.
Sports sunglasses and replacement lenses to protect vision and maintain concentration even in the most challenging conditions.
Gloves and technical clothing, designed to ensure comfort, freedom of movement, and resistance in every situation.

Every product is born from a combination of cutting-edge materials, avant-garde design, and careful research into athletes' needs. 100% is not just a brand, but a true invitation to overcome one's limits, facing every challenge with grit and determination.

How Much Effort Do You Give?

"How much effort do you put in?" is the question that guides every new creation and inspires athletes worldwide to give their maximum.

Discover the selection of 100% products at Pogliani and get ready to live your passion with top-level protection, style, and performance.